OutSkillTheRisk The Story Behind The Name
Team Rider Finn Chapman leading Antony Marris.
Hello I’m Antony Marris owner and founder of the eco friendly company OutSkillTheRisk, and today I’m going to talk to you about how the name came about.
So it came to me a few years ago, when me and the boys we were out cycling up at the Black Mountain Cycle Centre in Wales.
We were on our way back to the top of the mountains in that rickety tractor trailer that they’ve got there.
We were talking about the full moto line that we’ve just been hitting and the guys asked me what gave me the confidence to hit the bigger jumps that they’ve got on the trails there. And I mean I’m no pro biker. Mountain biking’s a hobby of mine I’m really passionate about, I like to push myself every time we go out.
So I thought about what they said and I just blurted out;
You just out skill the risk
They turned to me and said ‘Say that again’
and I said ‘You just out skill the risk’
and Daniel my brother who’s with us at the time, he said ‘Where have you heard that saying before?’
Well I said ‘I’ve just thought of it now.’
He said ‘Really?’
and I said ‘Yeah. I said you just out skill a risk’
They all just looked at me and thought that was an awesome saying and that was how OutSkillTheRisk and the brand name was created.
I was really excited about the name and about the concept, and how relevant it was to sports. And especially extreme sports where the risk is so high, and it’s how we out skill those risks to push ourselves both mentally and physically and overcome the challenges that face us, and push ourselves to be the best that we can be in that field.
As an avid mountain biker really passionate about the outdoors and the trails that we get to ride.
So when setting up the company I didn’t want it to just be another brand, I wanted it to be a brand that made a difference.
So teaming up with companies who have the same morals as me, we’ve been able to develop eco-friendly clothing.
We’ve got t-shirts made from recycled material and we’ve got some fantastic fully organic cotton products.
MY AIM IS TO MAKE ENVIRONMENTALLY FRIENDLY APPAREL, AND TO ENSURE THAT EVERYONE MAKES A SMALL CHANGE TO BUY ETHICALLY. BECAUSE IF WE ALL MAKE A SMALL CHANGE THAT MAKES A BIG DIFFERENCE AND THAT IS WHAT WE ARE ABOUT AS A COMPANY.